The Underground Blog
Filter Articles
Why Seasonal Packaging Boosts Cafe Sales: The Power of Holiday Design
As the colder months roll in, cafes everywhere unveil their festive packaging — marking the official start of the holiday season (some a bit earlier than others). Take the iconic red cups, for example. Each year, these fresh designs spark excitement and anticipation for consumers, signaling that the holidays are just around the corner. Over time, their release has become a popular and powerful seasonal milestone.
Leveraging the Holidays for Cafe Marketing
Don’t sleep on the changing season. Your guests want to celebrate the fall and winter months and they’re ready to spend on cozy experiences, nostalgic flavors, and limited-time treats to...
Simple Ingredient Swaps
Look, if you want to go full pumpkin patch this fall and overhaul your menu from top to bottom, we support you. But if you'd rather keep things simple (i.e.,...
5 Hacks to Improving Output during the AM rush
Tickets are stacking up, the register keeps ringing, and someone just ordered a quad oat shaken matcha with cold foam. We've all been there. Moving fast to keep pace with...
Strategies for boosting cafe business during the summer months
All hail summer. The days are longer, outside seating is full, and sandal tans are taking shape. From a cafe operations perspective, the only real issue with summer is that...
Crafting Signature Beverages
Creating a signature beverage or putting a new spin on an old favorite by adding a syrup or sauce can be a recipe for success. Read on to see some practical tips for creating memorable signature beverages.
How Personalization Boosts Sales
Think the 1970s was the Me Generation? Think again. According to Business Insider, now more than 60% of drinks at big chains are customized, furthering the overall trend of personalizing...
How Your Coffee Shop Can Control Inflation
News about inflation isn’t just a lot of hot air. While core inflation has hovered around 4% year over year since 2020, food prices have risen a whopping 23.6% during...
5 Super-Easy Ways to Brew Up a Coffee Shop Loyalty Program
For coffee shop owners, building a loyal customer base is key to increasing revenue and creating a stronger sense of community. Step one: serving up great coffee, teas, and tasty...
Coffee Shop Recruitment 101
Coffee drink trends come and go, but one thing remains the same: it takes great people to make a great coffee shop. So where do you find and how do...
Create buzz for your coffee shop, no caffeine required
In January, people aren’t just tightening their belts with an eye towards losing a few LBs. Some are also meeting the New Year with budgetary resolutions that could mean fewer...
Hot Tips for Improving Café Efficiency
To paraphrase Ricky Bobby, the fastest get paid. If you can keep your quality high while increasing the volume of products you can get out the door, you are going...












